电子竞技行业盈利模式——以《英雄联盟》为例 毕业论文.docxVIP

电子竞技行业盈利模式——以《英雄联盟》为例摘要本文以竟技网游《英雄联盟》为个案，对竟技类网络游戏的盈利模式进行了探讨。在日趋白热化的市场竟争环境下，电子竞技在我国面临着威胁和挑战，需要扬长避短来在实现盈利的基础上为我国的电子竞技产业带生命力。通过竟技体育与娱乐的融合，把竟技产业发展成竟技+大众娱乐的产业;提高网络技术和自主研发能力来减弱和转化劣势;需要通过异业合作，创新盈利模式，使网游竟技化成为可能，从而在人们日趋丰富的精神世界占有一席之。本文的具体思路如下:在第一章笔者会对本研究的研究背景、研究意义进行阐述，以及以往国内外相关研究进行文献梳理;在进入腾讯《英雄联盟》个案分析之前，需对整个游戏行业品牌生态系统有基础的了解，因此在第二章，主要讲诉中国电子竞技产业的现状和电子竞技行业的盈利模式。本文第三章将对财务数据进行分析，并总结出《英雄联盟》盈利模式的亮点与具体模式特征。第四章是以第三章为基础的，对其的优缺点进行总结。为第五章的《英雄联盟》盈利模式在电子竞技产业中取其精华，去其糟粕。关键词：电子竞技，英雄联盟，盈利模式Profit Model of Electronic Competitive Industry ——A Case Study of LEAGVE of LEGENDSAbstractIn this paper, the hero alliance as a case study, the profit model of technical network game is discussed. In the increasingly fierce market competition environment, E-sports in China facing threats and challenges, need to exceed in profitable based electronic athletics industry of our country with vitality. Using the competitive sports and entertainment fusion, unexpectedly the technology industry development into unexpectedly technique + mass entertainment industry; improve network technology and independent R D capability to weaken and transform the disadvantages; through cross industry cooperation, innovation and profit model so that the online games techniques and possible, resulting in people increasingly rich spiritual world occupies a place. In this paper, the specific ideas are as follows: in the first chapter, the author expatiates on the research background and significance of this study, and domestic and international relevant research in the past were combing the literature; before entering the Tencent hero alliance case analysis, the need for the gaming industryBrand ecosystem has a basic understanding, so in the second chapter, the main talk about the status quo of Chinas electronic competitive industry and the link between electronic and online games and the difference between. In the third chapter, we will analyze the financial data and summarize the highlights of the profit model and the characteristi