谈企业如何应用SWOT研究进行项目决策与管理.docVIP

谈企业如何应用SWOT研究进行项目决策与管理 　　摘要： 目前，瓷砖行业面临前所未有的危机，面对残酷的市场竞争，瓷砖行业应该选择什么样的营销模式来应对竞争将显得尤为重要。下面以某瓷砖生产企业新上抛光砖项目的决策分析为例，阐述SWOT分析在项目决策和管理中的运用。 Abstract： At present， the ceramic tile industry is facing unprecedented crisis. Facing the cruel market competition， choosing what kind of marketing mode to cope with the competition becomes very important for the ceramic tile industry. Taking polishing brick project in one ceramic tile production enterprise as an example， the paper analyzes the application of SWOT analysis in the project decision-making and management. 关键词： SWOT分析；项目决策；项目管理 Key words： SW