chaney-ibc6-inppt-01(第一章-跨文化商务沟通-人大英文版).pptVIP

* Chapter 1 The Nature of Intercultural Communication Copyright ? 2014 Pearson Education, Inc. 1-* Topics Globalization/glocalization/grobalization Culture Enculturation/Acculturation Ethnocentrism Norms, rules, roles, and networks Subcultures and subgroups Communication barriers Multinational management orientations Copyright ? 2014 Pearson Education, Inc. 1-* Example of Miscommunication Telex sent to a factory manager of a U.S. subsidy in Lima, Peru: “Please send a headcount of the people in your factory and in your office, broken down by sex. Information urgent.” The local manager, a Peruvian, replied: “Here’s your headcount: we have 30 in the factory, 15 in the office, 5 in the hospital on sick leave, none broken down by sex. If you must know, our problem here is with alcohol.” (Axtell, 1994) Copyright ? 2014 Pearson Education, Inc. * Communication and Culture Communication and culture are inseparable. Culture is a code we learn and share. Learning and sharing require communication Communication requires coding and symbols that are learned and shared. (Smith, 1966) Copyright ? 2014 Pearson Education, Inc. * Definitions International communication - communication between governments or among nations Intracultural communication - communication between members of the same culture Global business communication - communication between businesses from different countries Copyright ? 2014 Pearson Education, Inc. * Intercultural business communication – interpersonal communication within and between businesses that involve people from more than one culture Melting pot - sociocultural assimilation of people of differing backgrounds and nationalities; implies losing ethnic differences and forming one large society (macroculture) Diffusion - the process by which two cultures learn and adapt materials and adopt practices of each other Copyright ? 2014 Pearson Education, Inc. * World culture - the idea that as traditional barriers among people of differing cultures