Research on Compound business model of Private bookstores Based on investigation and analysis of Readers’ Consumption Experience in Shanghai.docVIP

Research on Compound business model of Private bookstores Based on investigation and analysis of Readers’ Consumption Experience in Shanghai 　　（Shanghai University of Finance and Economics, Shanghai 200433） Abstract. In recent years, there is more and more information that the private stores have went bankrupt. Compound business model of cultural product is the way out of private bookstores. Based on the previous study on consumer motivation theory, the paper uses the statistical method of factor analysis to establish reader?s demand motivation model of compound business model. And from the perspective of supply, the paper extracts four important dimension features of compound private bookstores. The comparison between the demand and the supply indicates that compound private bookstores have disadvantages, and the paper proposes constructive suggestions for the future development of the business model. Key words: compound private bookstores, private model, consumption motivation, supply, development suggestions Introduction Bookstore is a sign of the level of civilization in a country and a city. Good actual bookstores are honored as the cultural card of a city. The private stores with cultural flavor including Halloween in Beijing, Pioneer in Nanjing, Monsoon in Shanghai and Eslite in Taibei are the culturally pure land to be expected by people. In the last decade, high rent, expensive human cost, discount network bookstores and wide spread digital products make the private bookstores encounter the bankruptcy. The statistic data shows that there are about 100 private stores going bankrupt in China from 2007 to 2009. However, the background that the culture needs to develop greatly doesn?t allow private bookstores extinct. Rapid development of economy needs the support of strong cultural spiritual connotation. And private bookstores are honored as the habitat of urban civilization and spiritual home of the modern generation. Sine private books