奥康品牌战略的研究.docVIP

基于奥康品牌发展战略的研究 摘 要 关键词 ；； STUDY ON THE AOKANG BRAND OF STRATEGY ABSTRACT Since the Chinese economic reform, Chinas local enterprises have begun to have a certain size and strength after 30 years of developments. Chinese manufacturing have been famous all over the world. We can see the Made in China logo on the global market. However, with the further deepening of the reform, China begin to be open to the world, and more and more abroad famous brands come into the home markets. The market gradually fierce competition, also the economic and industrial structure faced adjusts. The enterp