玉美人翡翠互联网在线营销现状分析-中国政法大学MBA教育.DOC

论文编号： 玉美人翡翠互联网在线营销策略研究 中国政法大学研究生院 二一年月 玉美人翡翠互联网在线营销策略研究摘 要 关键词：玉美人翡翠，网络营销，营销策略ABSTRACT Currently,inChinas rapid economic development and increasing per capita income backgrounds , jewelry consumption has become after housing, cars and the third largest consumer hot Chinese market. According to related statistics , the total domestic jewelry industry sales in 2011 more than 300 billion yuan , Chinas jewelry industry presents a trend of rapid development , the strong growth momentum in the luxury jewelry consumption in . In this context , sales of jade products is increasing every year. Devel