Chinese Shopping Craze Abroad课件.pptVIP

Chinese tourists outspent the Russians in France in 2009. Chinese tourists spent 155 million euros ($220.2 million) Russians spent 112 million euros Japanese spent 99 million euros -——The latest report by Global Refund 2009 155 million euros; $220 million, 47%↑ 2011 $690 billion 2012 $1147 billion Of all the Chinese shopping overseas, luxury consumption accounted for 60% to 70%. Do foreigners really like Chinese so much ? Many famous brand shops Louis Vuitton, GUCCI, Hermes, etc. launched the restriction policy” to the Chinese consumer, each passport can only buy one bag in order to meet the need of consumers of other countries. Although Chinese tourists have contributed a lot to the European tourism prosperity, they have not leave very good impression. The characteristics of Chinese tourists are defined dirty, disorderly and noisy. It has become the criteria for Europeans to distinguish between Japanese and Chinese tourists. 2.Price gap caused by high tax the competitive exchange rate between euros and renminbi, plus there is no import tax cosmetics in Paris are more than a third cheaper On sales season, an European brand suit only sells 2000rmb while the same suit in Beijing can cost tens of thousands of yuan. Lafite worth 10000RMB sell 30000 yuan to 50000 yuan In China 3.Enthusiasm for showing off their wealth The new breed of affluent Chinese have an euphoric enthusiasm for showing off their wealth, and an increasingly sophisticated appreciation for luxury. luxury goods make social statements, they represent many things better living standards, elevated social status, and growing sophistication. 4.Chinese Impulsive Shopping Custom Chinese tourists are different from the Japanese tourists, who would make shopping lists beforehand. Many Chinese tourists bought everything they thought is cheaper than at home * Chinese Shopping Craze Abroad 10英语7班 龚