婺源县韩国游客旅游满意度和市场开拓对策.pdfVIP

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2017-11-27 发布于安徽
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婺源县韩国游客旅游满意度和市场开拓对策.pdf

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万方数据万方数据目录 1. 绪论······························································································1 1.1 研究背景与意义········································································1 1.1.1 研究背景··········································································1 1.1.2 研究意义··········································································4 1.2 国内外研究述评········································································5 1.2.1 国外入境旅游研究现状························································5 1.2.2 国内入境旅游研究现状························································6 1.2.3 婺源旅游研究现状······························································8 1.3 研究方法与技术路线··································································9 1.3.1 研究方法··········································································9 1.3.2 技术路线········································································11 1.4 理论基础···············································································12 1.4.1 旅游流理论·····································································12 1.4.2 旅游满意度理论·······························································12 1.4.3 场所依赖理论··································································12 1.4.4 旅游消费者行为学····························································13 2. 研究对象与研究区概况····································································14 2.1 韩国概况···············································································14 2.2 婺源概况···································································