国际商务交际高等数学.pptVIP

Business Communication 1Process Product 国际商务交际 第1册 Chapter 2 H-D motor Company’ s products ------ the ultimate symbol of freewheeling and machismo An American Icon In 1903, the same year Henry Ford incorporated the Ford Motor Company and the Wright brothers first flew, William Harley and his friends Arthur and Walter Davidson launched the Harley-Davidson Motor Company. They gave their bike a quality engine, so it could prove itself in races, but planned to manufacture it as a transport vehicle. H-D motor Company’ s products ------ the ultimate symbol of freewheeling and machismo 1. Situation in the early 1980s 1) lost market share to other brands, such as Honda 2) nearly bankrupt or near death’s door Reasons: 1) poor quality of the products --- oil puddle at the place parked 2) Loss of reliability loss of customers’ trust in company’s products loss of employees’ trust in management 3) Other problems 2. HD Company--- American Cinderella story from nearly bankrupt to heaven profit gaining Reasons: 1) customer loyalty company logo tattooed on bodies 2) extensive changes in organization flatter organizational structure department-oriented management to team-based one 3. Challenges facing now a leading global supplier of premium quality, heavyweight motorcycles 1) stiff competition from upstart companies 2) market location --- affordable Sportster 4) quality maintenance 3) market expansion Chapter 2 Communicating in Teams 1. Discuss the importance of communicating in a team- oriented workplace, the four phases of team development, and the role of conflict. 2. Identify the characteristics of successful teams. 3. List techniques for organizing team-based written and oral presentation. 4. Explain how to become an effective team listener. 5. Analyze how information is transmitted through nonverbal messages and discuss how to improve n