产品质量多样性模型.pdfVIP

Eur. Phys. J. B (2008) THE EUROPEAN DOI: 10.1140/epjb/e2008-00289-3 PHYSICAL JOURNAL B Emergence of product differentiation from consumer heterogeneity and asymmetric information L. L¨u1,2 , M. Medo3 ,a , Y.-C. Zhang2 ,3 , and D. Challet3 ,4 1 Department of Systems Science, School of Management, Beijing Normal University, 100875 Beijing, P.R. China 2 Lab of Information Economy and Internet Research, University of Electronic Science and Technology of China, 610054 Chengdu, P.R. China 3 Physics Department, University of Fribourg, P´erolles, 1700 Fribourg, Switzerland 4 Institute for Scientific Interchange, via S. Severo 65, 10113 Turin, Italy Received 8 April 2008 / Received in final form 25 June 2008 c Published online 18 July 2008 – EDP Sciences, Societ`a Italiana di Fisica, Springer-Verlag 2008 Abstract. We introduce a fully probabilistic framework of consumer product choice based on quality as- sessment. It allows us to capture many aspects of marketing such as partial information asymmetry, quality differentiation, and product placement in a supermarket. PACS. 89.65.Gh Economics; econophysics, financial markets, business and management – 89.75.-k Complex systems 1 Introduction utility-function approach. For other alternatives, known as models of discrete or probabilistic choice, which still use The interests of vendors and customers seem antagonis- utility theory and yet they are probabilistic see [11– 13]. In tic a