美菱冰箱在邢台市场销售状况调查及营销策略建议.docVIP

美菱冰箱在邢台市场销售状况调查及营销策略建议 摘 要 近年来随着家电下乡、以旧换新等各项惠民政策的不断实施，邢台冰箱市场在邢台区域经济发展传统封闭性的基础上呈现出稳中求进的发展态势。目前活跃在邢台冰箱市场的品牌主要有：海尔、西门子、新飞、容声、美菱、海信、三星、康佳、荣事达等知名品牌，冰箱市场竞争愈演愈烈。美菱作为专注冰箱的老品牌，在28年的发展史中浮浮沉沉，在其并入长虹后不断完善管理体系，全国销量名列前茅。Abstract In recent years, as the result of the continuous implementation of benefiting policy, such as Home Appliances Going to the Countryside and Changing New Home Applications with Old Ones, Xingtai refrigerator market shows a trend of making progress while ensuring stability based on the traditional closeness of economic mode of Xingtai area. Currently, main brands activing in Xingtai