关于世界三大公司英语演讲PPT课件.pptVIP

Some of the worlds most successful business Apple Inc. Mercedes-Benz Coca-Cola Apple Inc. -----History 1976–80: Founding and incorporation Apple was established on April 1, 1976 by?Steve Jobs,?Steve Wozniak, and?Ronald Wayne?to sell the?Apple I?personal computer kit. Apple was incorporated January 3, 1977. In 1980, Apple went public, generating more capital than any IPO. 1981–85: Lisa and Macintosh Steve Jobs began working on the?Apple Lisa?in 1978 but in 1982 he was pushed from the Lisa team due to infighting, and took over Jef Raskins low-cost-computer project, the?Macintosh.?In 1984, Apple next launched the Macintosh.?In 1985 a power struggle developed between Jobs and CEO?John Sculley.Jobs resigned from Apple and founded NeXT Inc. the same year. 1986–97: Decline 1998–2005: Return to profitability 2005–07: Transition to Intel 2011–present: Post–Steve Jobs era iPod nano iPod touch iPhone 4S iPhone 5 iPad mini The Apple Inc.’s situation now After Steve Jobs left us and Apple,all the people began to doubt whether Apple can still develop quickly as before. Jobs,a special people for Apple and all of us,he opened a new world of the electric products.We love it,not only because its appearance,but its function. And now,iPhone 5 has went public,therere so many different points about it.But,in my opinion,I wish Apple can last the Jobs’s ideas forever. History Coco-cola ’s brief introduction Coco-cola is the largest soft drink company in the world. It have a employment of more than 2 million workers. In september 5, 1919 ,coco-cola enter into the 100 largest industrial companies in the ranks of US.From 1960 to 1983, the companys sales and net income at the average annual growth rate of 12.2% and 12.3%. Marketing strategy of localization in China Selling products of superior quality Building up products images Using social influence of celebrities Do in Rome as Rome does Monitoring product costs Coca-cola in China