剑桥商务英语课文辅导06 environment report.docVIP

学习重点 1．???? Homework Review 2．???? Reading Annual Reports 3．???? Assessing environmental impact 4．???? Environmental performance 5．???? Vocabulary consolidation on unit 6a and 6b 6．???? Oral Practice What is important when…… 7．???? 商务文章阅读赏析 8．???? Homework I. Homework Review (1) Report on Ramsden Breweries and Bute Chemicals: Investment Potential Introduction This report aims to assess which company, either Ramsden Breweries or Bute Chemicals, this company should invest in. Ramsden The company had mixed results last year; although turnover increased by approximately 25%, net profit rose by less than 4%. However, restructuring may be able to eliminate these inefficiencies and expected growth in the drinks industry suggests opportunities for increased profits. Bute Results were disappointing, with turnover and profit both falling slightly. Nevertheless, the company managed to increase its dividend to shareholders. The rumoured merger seems likely to push up the share price considerably. Conclusion Despite the merger rumours, any investment in Bute Chemicals would involve a risk. Ramsden, on the other hand, despite its present inefficiency, is still profitable and has definite potential for further growth. Recommendation We would recommend investment in Ramsdem Breweries. (2) Dear Mr. Dowling With reference to your advertisement of requiring agents for your new paper product, our company is very interested in it. Our company, RCT, is a successful international trade company which sells business stationery for 10 years and got the national sales award last year. Excellent distribution network is one of our strengths. At present, our company has established 20 sales subsidiary companies and 110 marketing centers with 3000 sales people in the world. In order to carry out the brand strategy, RCT has already set up a complete advertising network all over the world. We should like to invite you to have a meeting with our Marketing Director next month. I do hope your sched