BEC口语资料1.pptVIP

BEC Vantage Speaking 上课资料 （1） “What do you think of the price?” – 表述观点 In my opinion; As far as I’m concerned; I suppose; I believe; It is true that …(but); My point of view is that “I suppose”… ? “because” … ? “for example”… As far as I am concerned, the price is a bit too low. Compared with other skin-care products, our price is definitely below the average. I’m sure the consumers are willing to pay a bit more for a product with such a good quality. Marketing: 4Ps Product – design and quality, assessment of consumer needs, choice of which products to offer for sale, and after sales service Pricing – pricing strategy and prediction of competitors’ responses Promotion – advertising, public relations Place – selection of distribution channels ad transport arrangements Brainstorm:Design new products for Coca Cola Product Purpose (to expand target market consumer range; to uplift company’s image…) Package Promotion Addition: cost-effective 1. Product What is important when developing a new product? Market research pricing 2. Purpose What is important when coping with market competition? Advertising strategies Lowering prices 3. Package What is important when deciding the packaging for products? Image Color 4. Promotion What is important when planning advertisement for a new product? Choice of media Timing of advertisement campaign Target markets addition: Presentation What is important when preparing a presentation for a meeting? Knowing more about the audience Design a good structure for the presentation Practicing the presentation Presentation Formulate your Objectives Focus is the key Identify the Audience imply that you understand their problem and that you have a solution Structure Hierarchical Decomposition 层次 Pyramid 金字塔 The Meaty Sandwich 三文治 Basic Evaluation Standard Voice Eye Contact/ Body Language Content Structure Pace * * * *