授课单元教案3.docVIP

授课单元教案3 授课单元名称 Advertising 授课学时 8 单元教学 目标 知识目标 Learn the new words and expressions. Learn Text A: Ways to Advertise on a Tight Budget Learn Text B: Television Commercial 能力目标 Classroom activities: Try to finish the exercises in class. Real Life Practice: Principles of Effective Advertising Practical Writing: Recruitment Advertisement 主要教学 知识点 New words and Expressions Explanation of the text A, Text B 3. Real Life Practice: Principles of Effective Advertising 4. Practice writing: Recruitment Advertisement 教学难点 1. Principles of Effective Advertising 2. Writing: Recruitment Advertisement 教材处理 Introduction lead in. New words and expressions.(2 period) Text A learning. (2 periods) Real Life Practice and practical writing. (2 period) Text B learning(2 period) 参考资料 Internet Material 教学资源 教室 教学方法与手段 Presentation and Practice 考核 评价点 课后练习 教学内容 Unit 3 Advertising I. Teaching Procedure Step 1. A brief introduction Related Information Advertising is any of various methods used by a company to increase the sales of its products or services, or to promote a brand name. Advertising is also used by organizations and individuals to communicate an idea or image, to recruit staff, to publicize an event. To ensure that their advertisements will appeal to those most suited to their products, advertisers must have a target audience in mind when they design their campaign. The media used by the advertisers are newspapers, magazines, television, radio, and posters etc. Step 2. Lead in Listening Vocabulary Spot Dictation 1.potential 2.carried 3.strategies 4. Marketing analysis5. target6. features7. campaign8. Service 9. benefits10. media11.displays 12.brochures Discussion Role-play Step 3. Word Study Ss learn them after class and teacher checks the result. Step 4. Learning of Text Understanding of the text: Ss read the text and try to get the main idea of it. Explaining the difficult sentences of the text Text A Language Study 1. consume vt. ①to use sth