第五节_饭店投资测算与风险控制.ppt

（二）减少风险的对策。 每一项投资都会面临风险。风险，既有经营风险、财务风险，又有市场风险。相对于其它行业来说，饭店投资风险更大。因为饭店产品是凭借各种设备设施所提供的服务，服务这种产品具有不可贮存性，一旦投资决策失误或旅游市场需求发生变化，饭店产品的销售将会受阻，预期的投资效益无法实现，甚至亏本倒闭，因此，只有加强投资的风险管理，进行科学决策，才能降低风险带来的损失，提高投资的经济效益。 与此同时．还可通过采取措施尽量减少投资风险。如加强对客源市场的分析研究，掌握旅游市场需求变化趋势，组织适销对路的产品，提供适合需求的优质服务，以吸引更多的客源。还可通过发展多种经营，以达到分散风险的目的。亦可通过严格管理，采取灵活的价格机制，建立能适应市场变化的灵敏的反应机制，积极参加企业的各项保险，使饭店风险减少到最低限度。 Contents Click to add Title 1 Click to add Title 2 Click to add Title 3 Click to add Title 4 Hot Tip How do I incorporate my logo to a slide that will apply to all the other slides? On the [View] menu, point to [Master], and then click [Slide Master] or [Notes Master]. Change images to the one you like, then it will apply to all the other slides. [Image information in product]● Title Master-?www.iclickart.co.kr? - Image licensed by affiliates● Slide Master –www.iclickart.co.kr?- Image licensed by affiliates● Note to customers: This image has been licensed to be used within this PowerPoint template only. You may not extract the image for any other use. Diagram ThemeGallery is creating high standards of design template on the web. ThemeGallery is creating high standards of design template on the web. Title Add your text Table Add Your Title Add Your Title Add Your Title ThemeGallery is creating high standards of design template on the web. ThemeGallery is creating high standards of design template on the web. ThemeGallery is creating high standards of design template on the web. Table Concept Concept concept Concept Diagram 2000 2001 2002 2003 Company History 2001.10 Add Your Text 2001.10 Add Your Text 2001.10 Add Your Text 2002.10 Add Your Text 2002.10 Add Your Text 2002.10 Add Your Text 2003.10 Add Your Text 2003.10 Add Your Text 2003.10 Add Your Text 2000.10 Add Your Text 2000.10 Add Your Text 2000.10 Add Your Text Diagram Text Text Text Add Your Title Text Text 1 Text 2 Text 3 Text 4 Text 5 Add Your Title Text Text 1 Text 2 Text 3 Text 4 Text 5 Text