联合利华的中国销售策略.ppt

* 联合利华中国HPC How will we do this? 我们怎样达成我们的目标？ These 5 words drive everything we do! 这5个词组可以推动我们所做的每一件事！ The Unilever China Sales Strategy Availability, Visibility, Everywhere, Everyday, Profitably Develop our Skills and Capabilities that will allow us to maximise our Availability and Visibility of Unilever China Products, Everywhere and Everyday within the China Retailing Market, Profitably. 联合利华中国的销售策略 任何时间，任何地方，使我们的产品随处有售，陈列最佳，并创造利润 发展我们的 技能 和 能力 ，我们将更好地做到使联合利华的产品在中国的零售市场中任何时间，任何地方，随处有售，陈列最佳，并创造利润。 The Unilever China Sales Strategy Availability, Visibility, Everywhere, Everyday, Profitably We will do this through developing the widest possible reach for our products, through Innovative and Leading Customer and Distributor Management Processes and Techniques, improved Price Control, the best Merchandising, the best execution of Promotion and Consumer Activities, the best use of our Resources, and most of all, we will do this by Being the Best that we can Be. 我们将通过以下方法来达成我们的目标：发展更广泛的分销；不断地创新，优异的客户，分销商管理体系和技巧；改良的价格控制；最佳的陈列；更好地完成通路及消费者促销；最优化地利用我们的资源；最重要的是 --- 我们应尽最大所能做到最好。 任何时间，任何地方，使我们的产品随处有售，陈列最佳，并创造利润 联合利华中国的销售策略 The Unilever China Sales Strategy Availability, Visibility, Everywhere, Everyday, Profitably Develop our Skills and Capabilities that will allow us to maximise our Availability and Visibility of Unilever China Products, Everywhere and Everyday within the China Retailing Market, Profitably. We will do this through developing the widest possible reach for our products, through Innovative and Leading Customer and Distributor Management Processes and Techniques, improved Price Control, the best Merchandising, the best execution of Promotion and Consumer Activities, the best use of our Resources, and most of all, we will do this by Being the Best that we can Be. 联合利华中国的销售策略 发展我们的 技能 和 能力 ，我们将更好地做到使联合利华的产品在中国的零售市场中任何时间，任何地方，随处有售，陈列最佳，并创造利润。 任何时间，任何地方，使我们的产品随处有售，陈列最佳，并创造利润 我们将通过以下方法来达成我们的目标：发展更广泛的分销；通过不断地创新，优异的客户，分销商管理体系和技巧；改良的价格控制；最佳的陈列；更好地完成通路及消费者促销；最优化地利用我们的