何康民 贸易英语Unit4.pptVIP

Unit 4 Performance of Export Transaction Export Steps International market research Investigation on credit worthiness Export promotion International business negotiation Business contract Implementation of sales contract, Preparing goods for shipment Examination and modification of L/C Charting and booking shipping space Customs formalities Insuring goods Bank negotiation Dispute settlement Market research The term market research encompasses a number of activities that are designed to connect marketers to consumers through information gathering and evaluation. Market research provides bu