World SME Expo 国际中小企博览.PDFVIP

World SME Expo 國際中小企博覽 Theme : Build a Business with Your Heart 主題: 良心創業 互惠雙贏 Who Cares Wins – How to Make Enterprise Social 關心才會贏 －如何令商業變成社企 Mingles Tsoi 蔡明都 Project Director CUHK Center for Entrepreneurship 香港中文大學創業研究中心 專案總監 2012年12月6 日 Disclaimer Notice • This document has been prepared by Mr. Mingles Tsoi on behalf of the CUHK Center for Entrepreneurship solely for use in the visual presentation to a private group of audience. It is not intended for general distribution to the public and may not be reproduced or redistributed. • The information contained in this document has not been independently verified. No representation or warranty express or implied is made as to, and no reliance should be placed on, the fairness, accuracy, completeness or veracity of the information or opinions contained herein. • This document has been prepared solely for the purpose of presenting some ideas and guidelines of the subject theme for the seminar, workshop or training session, by assisting the audience in understanding the subject in a general knowledge level. • This document is furnished in confidence for your reference only and for no other purposes. The content of this document cannot be released to the third party unless it is given a written consent by the CUHK Center for Entrepreneurship. Mingles Tsoi E-mail: mingles@.hk 關心才會贏 如何令商業變成社企 • 金融海嘯後，不少企業開始明白以 利潤為本的營商哲學不再是造就持久 成功的金科玉律 • 加上消費者亦期望企業要回饋社會 令一眾企業察覺到生意的價值 不應在乎利潤的多寡，懂得如何創造 以及提升商譽才是企業最關心的前題 Copyright © 2012 by Mingles Tsoi 成長中企業只有做合格的企業公民 堅持與認真地履行企業的 經濟責任、倫理責任和公益慈善責任