SK集团商业计划书范本Business Plan Tool Kit.ppt

Business Plan Tool Kit Contents ? What is a Business Plan ? Writing a Business Plan ? Business Plan sample (to be complemented later) Definition of a business plan The role of a business plan in new business development process The significance of a business idea Developing a business idea Elements of a promising business idea Prioritizing a business idea Protecting your business idea Definition of a business plan Role of a business plan in new business development process Significance of a business idea There are many different ways to generate a business idea. The following are recommendations to come up with well-organized business ideas-best if implemented at the same time Intangible Workshop : Hold workshops to generate ideas to facilitate company intangibles, as the significance of intangibles continue to grow under the new economy Benchmarking/Megatrend Analysis : Study megatrends of other industries to generate ideas or  conduct benchmarking analysis Online Idea DB : Make an idea DB online to enable review/posting of ideas as a way to help develop business ideas Business Plan Competition: Hold business plan competitions to generate business ideas Elements of a promising business idea The key to success in the marketplace is satisfied customers, not great products. (ex) “Our new device can perform 200 operations per minute.” (X) “Our new device has 25% fewer parts.” (X) “Our new device will save the customer a quarter of the time.” (O) Make value propositions to the customer Present customers with unique values. Does the market you plan to target with your products/services have adequate size  (no precise analysis needed, statistics or estimates can be used) Know who your competitors are. A business idea should have the following four elements