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20.11.2007 Mobile Advertising at Vodafone live! - Today and tomorrow Mobile Advertising at Vodafone live! – today and tomorrow René Bellack | February 25th 2008 Advertising in the Vodafone/Arcor MediaNetwork! High capability identifiedAdvertisers focus on Mobile Advertising Mobile Internet of overriding importance “The mobile phone is rapidly changing from a communication tool to a multimedia centre. Which of the following mobile services will become of overriding importance to consumers during 2008?” Ever faster mobile Transfer rates have increased significantly GPRS Up to 56 kbit/s 3G – UMTS Up to 384 kbit/s EDGE Up to 1286 kbit/s HSDPA 3.5G Up to 1.8 mbit/s Up to 3.6 mbit/s Up to 7.2 mbit/s WiMAX Up to 16.8 mbit/s Experts recognise Mobile Marketing as a trend Significant challenges remain at every step of the mobile advertising process 40% of European Mobile Population will regularly access Mobile Internet by 2012 Mobile Internet Advertising Revenues in Europe: € 1.3 billion in 2012 Mobile advertising is already reality Mobile Advertising – Today Mobile Advertising formats of today Mobile Advertising – Tomorrow In development … Mobile Advertising formats and technologies of tomorrow Click2VideocallInnovative new advertising format – Pure 1on1 contact! Thank you for your attention! MobileSolutions! Mobile Advertising The mobile portal Vodafone live! is by far the most successful in Germany, with 3.9 million mobile unique users and over 400 million page views per month. Mobile ContentAds Mobile Sponsoring ContentAds Mobile PromotionLinks Mobile Text Links InGame Advertising MobileTV Ads Mobile Video Ads Listings in GoDirect Mobile Marketing MMS Marketing SMS Marketing Mobile Newsletter OnlineSolutions! Our Online portals arcor.de vodafone.de vodafonelive.de achieve a joint total of over 400 million page views and 5 million visitors. Online Advertising Online Advertising opportunities for these websites are being developed successivel