我国廉价航空公司差异化服务分析.docx

我国廉价航空公司差异化服务分析摘要 随着时代的不断发展，航空也与我们的生活联系更为紧密了。从20世纪70年代美国西南航空公司的第一次飞行为航空公司的发展打开了新的一章，经过几十年的发展，这种廉价航空模式已经被越来越多的航空公司所采用。而各国政府对于天空管制政策的一步步放宽，使得航空公司越来越多，毫无疑问，新兴的廉价航空模式被越来越多的航空公司所采用。这些都使得航空业的竞争日趋激烈。近年来，我国对于航空的限制也逐步放开，目前，中国拥有着世界第二大的航空市场，特别是近几年，我国航空公司正处于飞速发展期。如祥鹏、春秋、深圳以及吉祥航空等公司都是以廉价航空模式为主体发展起来的。对于我国来说，廉价航空的发展是航空业进一步发展的必由之路。众所周知，廉价航空使得我们在交通工具的选择上更偏向于飞机，价格上的优惠也是民航能够崛起的一个重要原因，但是在竞争如此激烈的今天，单纯的价格战术很难让民航公司保证可持续发展。有鉴于此，个性化服务应运而生，只有差异化的服务，才能让我国各民航公司拥有各自的特色，从而更好的服务人民群众，更进一步促进公司的发展。本文主要对我国廉价航空公司的差异化服务进行了分析，为我国民航的服务水平达到新高提供了理论基础。关键词：廉价航空；差异化服务；航空公司；竞争；建议；分析AbstractWith the continuous development of the times, aviation and our life is more closely linked. From the first flight in 1970s, Southwest Airlines for the development of Airlines opened a new chapter, after decades of development, the low-cost model has been more and more used by airlines. And governments for the deregulation policy step by step to relax, making the airline more and more, there is no doubt that the new low-cost airline model is being used by more and more airlines. All of these make the competition in the aviation industry become more and more fierce. In recent years, Chinas aviation restrictions are gradually liberalized, at present, China has the worlds second largest aviation market, especially in recent years, Chinas airlines is in a period of rapid development. Such as Xiang Peng, spring and autumn, Shenzhen and lucky airlines and other companies are based on the development of low-cost aviation model as the main. For our country, the development of cheap aviation is the only way for the further development of the aviation industry. As everyone knows, cheap air makes us in the choice of transport more aircraft, an important reason is the preferential price to rise of civil aviation, but in todays competitive, simple price tactics is very difficult to ensure the sustainable development of civil aviation company. In view of this, personalized service came into being, only differentiated services, in order to