MIT商业计划书范例.pptVIP

The Basics of Business PlansFor Scientists and Engineers Joe Hadzima (MIT S.B., S.M. in Management; Harvard Law, J.D.) Senior Lecturer, MIT Sloan School of Management Managing Director, Main Street Partners LLC jgh@alum.mit.edu BUSINESS PLAN BASICS Why Write A Business Plan? What Should Be In A Business Plan? The Business Plan As A Financing Document Because I have to... Needed for financing Strategic partnering To explain business to customers/suppliers To attract key people Because I Need to Understand My Business The Business Plan is a result of a PLANNING PROCESS Who are your customers? Why will they buy your service or product? What will they pay? How will you make and deliver the service/product What resources (people, money, technology) will you need? Can you make money/create value? The Business Plan - A SUPPORTED VISION What Should Be In A Business Plan? Size/Packaging Of The Plan Avoid the 3 thick binder Separate binding of Executive Summary? How to bind? staple spiral Velabind Accubinder Appearance should be professional but not overly slick What Should Be In A Business Plan? The Plan is a SELLING DOCUMENT Dont lose sight of the vision The excitement must come through The Plan should project your image BUT: The Plan Must Be Defensible Elements of a Plan Executive Summary The Opportunity and the Company and its Services/Products Market Research/Analysis Economics of the Business Marketing Plan Design and Development Plan Manufacturing and Operations Plan Management Team Schedule Critical Risks, Problems and Assumptions The Financial Plan Appendices Cover Page Name of Company Address Telephone/fax/email Confidentiality legend Securities law legend Control numbering of copies SESSION 1: BUSINESS PLAN BASICS Table of Contents Put one in Include page numbers SESSION 1: BUSINESS PLAN BASICS Executive Summary Why This, Why Now and Why You An Executive Summary is NOT an abstract of the plan NOT an introduction NOT a preface NOT a random collecti