大学生创业规划--买卖旧书.doc

创业计划书--网上大学生书籍交易交流平台 班级：金融085 组长：金毅 组员：贺骁 雷淼 李元峰 张梦丹 目录 一、 执行总结·············································4 1.创意背景和项目简述·································4 2.创业机会概述·······································4 3.目标市场的描述和预测·······························4 4.盈利能力预测和预计能提供的利益·····················5 二、产业背景和项目概述····································5 1.详细的市场分析和描述································5 2.公司项目概述········································6 三、市场调查和分析········································6 1.目标市场顾客的描述与分析····························6 2.市场容量和趋势的分析、预测··························7 3.竞争分析和各自的竞争优势和劣势······················7 4.估计的市场份额和销售额······························9 5.市场发展的走势······································9 四、公司项目战略··········································9 1.各阶段的发展战略····································9 通过项目战略来实现预期的计划和目标·················10 制定公司的营销策略·································10 五、总体进度安排·········································10 1.收入来源···········································10 2.收支平衡点和正现金流·······························11 3.市场份额···········································11 4.产品开发介绍·······································11 5.融资方案···········································12 六、关键的风险，问题和假定·······························12 1.关键的风险分析·····································12 2.应急计划···········································13 七、团队管理·············································13 八、假定项目能够提供利益·································14 1.总体的资金需求·····································14 2.融资及其使用·······································14 一．执行总结: ◇创意背景和项目简述 由于目前的大学只统一为大学生提供大一大二的教材，大三大四的教材只能自行去购买，极为麻烦，然而大三大四的教材基本属于专业课范围，实用性较强，努力学好专业知识将会为大学生今后的就业做出良好的铺垫，另一方面，目前市场的书店有限，而且寻自己所需的书籍特别麻烦，提前拥有所需教材，就可以提前掌握相应的专业知识，在学习的竞争上就有了一定的优势。 淘书网不仅在第一时间提供学期用书的相关信息，而且将这类旧书廉价出售，并且送货上门，