论杭州房地产营销人员的薪酬激励策略.docVIP

论杭州房地产营销人员的薪酬激励策略 摘 要：在当今经济社会里，员工是企业成败的决定性因素之一。现代企业之间竞争的核心是人才竞争，而人才的竞争关键在于薪酬制度的竞争。科技的发展和第三产业地位的提高，使得现代企业之间的竞争日趋激烈，企业不得不为争取优秀员工资源而努力。房地产业是第三产业中一个具有先导性、基础性的分支产业，正确认识杭州房地产业营销人员的薪酬水平整体不合理的业内外原因，切合实际地研究并制定适合本机构的薪酬策略，是完善与加强房地产业乃至第三产业人力资源管理的前提。 为此，本文通过访谈研究和问卷调查研究的方式，对杭州房地产业营销人员的薪酬制度进行了多方面的调查、分析和研究。本文探讨了在杭州房地产业营销人员的薪酬激励中存在的问题，而且对设计相对合理的房地产业营销人员的薪酬，包括薪酬的支付方式、薪酬的发放形式以及薪酬的设计模式等提出了有益的建议。文中所得出的结论和提出的观点将有助于更加充分地发挥薪酬的激励作用并使之更加适应企业发展和变革的需要，将对加强企业的竞争力、凝聚力和稳定员工队伍、最大限度发挥员工的潜能、推动企业健康发展起到有益的作用。 关键词：薪酬 薪酬策略 薪酬激励 杭州房产 Hangzhou Real Estate Marketing Personnels Salary Drive Strategy Abstract Within our contemporary economic environment, employees have become a critical resource for many organizations. The core of the competition between modern enterprises is the talent competition, talent competition is a competition of the system of the salary at first. Technological development and the growing importance of service industry have caused organizations to compete for employees with scarce competencies. The real estate is that one has guiding , basic branch industries in the tertiary industry, realize the whole unreasonable internal and external reason of family property of salary level of the marketing personnel of real estate of Hangzhou correctly, afford to gear to actual circumstances. For this reason, this article passes the way of interview research and questionnaire investigations Hangzhou real estate marketing salary system of personnel carry on in many aspects on investigation , analyse and study. This article probe into Hangzhou real estate marketing salary question that store in encouraging of personnel, and the salary of the relatively rational marketing personnel of real estate to designing, including means of payment , to grant form and design mode ,etc. offer the suggestion of benefiting salary. Conclusion and view of proposition that income produce in the article is it give play to the role of encouragement of the salary and make its adaptation enterprise develop and i