新媒体环境下的经典传播理论.PDF

Copyrighted material of: School of Journalism and Communication, The Chinese University of Hong Kong; School of Communication, Hong Kong Baptist University (2017). Published by: The Chinese University Press. ALL RIGHTS RESERVED. 42 2017 1–22 學術對談 新媒體環境下的經典傳播理論 ・ 對談人：韋恩 旺塔、黃懿慧 統 稿：黃懿慧 ・ 韋恩 旺塔教授 Prof. Wayne Wanta （ ） 「議程設置研究仍會是一大重要領域。基於最初假設的研究仍在 持續進行，而關於新領域的探索亦不曾間斷。在第一層議程設 置——顯著性研究減弱之際，第二層議程設置——屬性研究已受 關注。目前，第三層議程設置（包含網絡議題）業已興起。新興研 究總會取代舊的領域，未來亦將如此。究其不衰之根本，在於議 程設置研究始終在探索一個重要命題：人對其所處之社會環境的 感知過程。」 黃懿慧，香港中文大學新聞與傳播學院教授。研究興趣：公共關係管理、危機 管理、衝突與談判、跨文化傳播與關係研究。電郵：yhuang@.hk Copyrighted material of: School of Journalism and Communication, The Chinese University of Hong Kong; School of Communication, Hong Kong Baptist University (2017). Published by: The Chinese University Press. ALL RIGHTS RESERVED. Communication & Society, 42 (2017), 1–22 Dialogue How to Re-Thrive? Reconsideration of Classic Communication Theory in the New Media Environment Discussants: Wayne WANTA, Yi-Hui Christine HUANG Editor: Yi-Hui Christine HUANG Abstract Professor Wayne Wanta, a leading scholar in the research on agenda setting, looks back and traces his research program development. With a prolific body of research work, Professor Wanta first shares in this dialogue his views about to what extent the theory is limited with respect to effect- orientation. He then delineates the conditions and contextual factors in which the theory is effective. In addition to his reflections on the conditional factors, Professor Wanta explicates the challenge