校园饮品店创业策划书.docVIP

长沙医学院“挑战杯”大学生创业计划竞赛 李南焕 李凌佳 刘巧梅 刘 婷 罗冬梅 王晨力 王 娟 王小玉 扬 敬 于西亮 长沙医学院13级本护2班 目 录 第一章 执行概要·····························1 1.1店铺简介······································1 1.2成立背景······································1 1.3宗旨与理念····································1 1.4店铺目标······································1 1.5店铺经营······································2 产品与服务···························2 2.1产品介绍······································2 2.2产品（服务）的市场前景预测····················3 第三章 组织与人力资源·····················3 3.1组织机构设置··································3 3.2功能与责任····································3 3.3丫丫战斗精神··································4 竞争分析·····························4 4.1竞争产品分析·································4 4.2竞争优势分析·································4 财务规划与分析·····················5 5.1投资与结算····································5 5.2财务管理······································5 第六章 市场营销······························5 6.1目标市场······································5 6.2营销策略······································6 风险与风险管理·····················7 7.1技术风险分析与规避 7.2市场风险分析与规避 7.3管理风险分析与规避 7.4竞争风险分析与规避财务风险分析与规避 第八章 回馈计划······························8 第九章 感谢信································8附录·············································9 附表············································11 第一章 执行概要 1.1店铺简介 店面名称：丫丫校园饮品店 1.2 成立背景 大学生作为校园创业团体中的最大顾客源，越来越推崇绿色消费，绿色饮食。而我们的主打产品“清补凉”的原材料主要是以红豆（绿豆）、薏米、花生、空心粉、椰肉、红枣、西瓜粒、菠萝粒、鹌鹑蛋、凉粉、椰奶等多种配料炮制而成的冰爽解渴饮品甜而不腻、爽滑润喉、冰凉可口打造健康小吃，发展海南清补凉是风靡热带海南岛的特色冰爽甜品。海南岛经典小吃之一，历史悠久，极具海南特色公元一〇九七年，北宋著名文学家苏东坡流放海南期间，品尝过当地百姓制作的椰奶清补凉后极为称叹，当场盛赞：椰树之上采琼浆，捧来一碗白玉香。此后，苏东坡在琼期间每日必食一碗，堪称东坡最爱！现北京医科大学的研究人员研究表明，椰奶含有大量植物蛋白以及17种人体所需的氨基酸和锌、钙、铁等微量元素，是迄今为止世界上氨基酸含量最高的天然饮品。其所含的维生素E能保持女性青春活力，丰富的锌可促进少女发育，镁可改善老年人的循环系统，核黄卵素磷脂更是增强性功能的高级燃料。常饮椰奶可降低人体血脂水平，预防高血脂症，从而起到对心血管的保健作用。本创业团队中一共有十名核心成员，战略制定与实施，宗旨与使命的确定，以及其他重要决策的制定都将由这十人讨论通过，使他们清晰了解战略、宗旨、使命等内容，从而产生责任感和使命感，融入到创业中来。同时，将制定合适的制度，使成员各施其职，各尽其能。 第五章 财务规划与分析 5.1 投资与结算 店铺成立初期预计需要五千启动资金，主要用于设备购置、市场宣传推广、原料储备及店面装饰。本店预计在未