Unit 12 Public Relations 经典广告学英语课件合集.pptVIP

Unit 12 Public Relations What is “PR” Public Relations (PR) is the management function that focuses on the relationships and communications that individuals and organizations have with their constituent groups (called publics) for the purpose of creating mutual goodwill. Every company or organization has relationships with groups of people affected by its actions: employees, customers, stockholders, competitors, suppliers, legislators, or community people. ⊙ difference between Advertising and PR  Advertising - reaches its audience through media for which the advertiser pays; advertising a