Unit 4 E-commerce 电子商务.doc

Unit 4 E-commerce 电子商务 英语班级：1B4 专业：计科101 成员：王紫君 学号 10102040104 成员：乔旭晖 学号 10102040107 成员：黄顾方霆 学号 10102040134 成员：许芸婷 学号10101040109 Text A (characteristics of E-commerce) E-commerce (ecommerce) or electronic commerce, a subset of ebusiness, is the purchasing, selling, and exchanging of goods and services over computer networks (such as the Internet) through which transactions or terms of the sale are performed electronically. E-commerce can be broken into four main categories: B2B, B2C, C2B, and C2C. B2B (Business-to-Business) Companies doing business with each other such as manufacturers selling to distributors and wholesalers selling to retailers. Pricing is based on quantity of order and is often negotiable. B2C (Business-to-Consumer) Businesses selling to the general public typically through catalogs utilizing shopping cart software. By dollar volume, B2B takes the prize, however B2Cis really what the average Joe has in mind with regards to e-commerce as a whole. Having a hard time finding a book? Need to purchase a custom, high-end computer system? How about a first class, all-inclusive trip to a tropical island? With the advent of ecommerce, all these things can be purchases literally in minutes without human interaction. C2B (Consumer-to-Business) A consumer posts his project with a set budget online and within hours companies review the consumer’s requirements and bid on the project. The consumer reviews the bids and selects the company that will complete the project. Elance empowers consumers around the world by providing the meeting ground and platform for such transactions. C2C (Consumer-to-Consumer) There are many sites offering free classifieds, auctions, and forums where individuals can buy and sell, thanks to online payment systems like PayPal where people can send and receive money online with ease. EBay’s auction service is a great example of where person-to-person transactions take place everyday since 1995. G2G(Government-to-Government), G2E(Governme