全英文宝马活动策划案BFC-BMW 2012 South Region PR Projects.pdf

Proposal For The 2012 South Region PR Projects By Creatychina Proposal for the projects Event calendar Team structure Quotation Proposal for the projects Product And Technology Communication In-depth Cooperation with Media CSR Warm Heart Fund Annual Media Party Annual Media Party P roject Description: Object:As the ann Project Description Object: relationship maintenance further interpret “JOY is BMW” brand promise. Content: media tour (half day or one day) media interviews (5-6); Party Participants： 200 South Region media，40 dealers， Time:Dec 2012 Creative thinking Form: from a one-way show to interactive experience •The power of one-way show increasingly weak as information expansion •change the transfer mode to personal interactive experience, and put the brand culture, technology, commitment, etc. into the interactive . Target:from a single event to public art •the event is not only a showcase or party for the media,it can be an art exhibition for the public. Creative ideas People 广州国际体育演艺中心 To establish an BMW art district to demonstrate the brand product, Brand BMW Technology culture ,technology, ART DISTRICT social. It i