国产汽车走出中低端的路径—以力帆汽车为例-atlantispress.pdfVIP

International Conference on Education, Management and Computer Science (ICEMC 2016) Research on the Paths of Domestic Cars Go out of Low-End Situation—Take Lifan Cars for Example Lei He School of Economics, Shanghai University, Shanghai, China 1542797209@ Keywords: Car industry chains; Modularization; Lifan cars; Low-end situation Abstract. Car industry is of large economic scale, with long industry chains, having huge impact on national economy and social life. In recent years, production and sales of cars in our country have increased significantly, we have been large producer of cars already, but the the competitiveness of cars industry and enterprises is weak, at a disadvantage in the international car market. The thesis based on industry chain perspective to analysis china car industry, then discuss on how to improve its competitiveness through modularization. After theoretical analysis, use domestic Lifan cars as case study, and explore practical ways to help Lifan cars out of low-end situations. 国产汽车走出中低端的路径—以力帆汽车为例 何蕾 上海大学 经济学院，中国 上海 200444 1542797209@ 摘要：汽车产业经济规模大，产业链条长，对国民经济发展和社会生活都有着巨大的影响。 近年来，我国汽车产销量大幅提高，已成为世界汽车生产大国，但汽车产业和企业竞争能力 弱，在国际汽车产业市场中处于劣势地位。本文基于产业链的视角，在对我国汽车产业展开 分析，探讨如何通过模块化提高汽车产业竞争力。在理论分析的基础上，对国产力帆汽车从 产业链角度展开案例分析。并切实探索力帆汽车走出中低端的途径。 关键词：汽车产业链；模块化；力帆汽车；中低端 1. 引言 在国外，“产业链”多被“生产链”、“价值链”、“供应链”等概念取代，少有关于产业 链直接的论述，但很多学者对价值链、供应链进行了研究。在价值链的研究中，Shank 和 Gowindarajan (1992)认为价值链包括从最初的供应商到原材料到将最终产品送到用户手中 的全过程，提出了内部价值链和外部价值链的概念 。Rayport 和 Sviokla (1995)提出了虚拟 价值链的概念，强调了信息在虚拟价值链中的重要作用 。Gereffi 和Humpry(2005)认为价值 链治理模式可分为科层制、领导型、关系型、模块型和市场，并对其之间关系进行了研究。 在供应链的研究中，Billington(1995)认为供应链是一个通过链中不同企业的制造、组装、 分销、零售等过程，将原材料转换成产品，再到最终用户的转移过程