牛津高中英语M4U1Reading 导学案含答案.docVIP

M4U1Reading导学案 Learning aims: To memorize the new words and phrases in this article. To get a general idea about the text. To become familiar with the detailed information about the text. Important points: How to understand the text better. How to help the students finish all the exercises. How to help the students develop their creative, comprehensive abilities. Teaching procedure Step 1 Lead in Step 2 Fast reading What do ads try to persuade people to do? To buy a product or service, or to believe in an idea. What does PSA stand for? Public service advertisements What do PSAs aim to do? They aim to teach us and help us lead better lives. Step 3 Careful reading Task1 T or F Most people are not aware of how many ads are around them. 2. Advertisements are always meant to promote a product or service. 3. PSAs are only found in newspapers and on TV. PSAs and commercial ads use some of the same methods. Commercial ads can often give us valuable information about how to live our lives. An ad warning people against smoking is an example of PSA. T F F T F T Task2 Some questions Where are advertisements usually found? They are usually found in newspapers and magazine, on the Internet, radio and television. Why are some of the advertisements clever according to the article? Because even if an ad does not lie, it does not mean it is altogether innocent. When did China begin a nationwide public service advertising campaign? China began the campaign in 1996. Why should we follow the advice in PSAs? Because PSAs are meant to benefit the public, and by following the advice in PSAs, we can often learn a lot. Task3 Types of ads Similarities Places found Methods used Commercial ads newspapers, magazines, the Internet, radio, television clever language attractive pictures PSAs Types of ads Differences Purposes Validity（有效性） Commercial ads ?to promote a product or service They ar