analysis of PG宝洁国际营销.doc

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analysisofP

Analysis of PG Introduction PG is the short term for Procter Gamble, one of the most distinguished international daily consumer goods companies. Since the establishment in 1937, PG has experienced rapid development in both the hometown, USA and the abroad marketing. Right now, PG has established its branches in more than 80 countries and regions with 127, 000 employees. It has more than 300 different brands covering the fields such as beauty grooming, household care and so on. It is stated that in 2011 PG has achieved the net sales of $82.6 billion and net earnings of $11.797 billion. For the different segments of the total net sales, the beauty takes on 24%; grooming is about 9%, health care is 14%; snacks and pet care is 4%, fabric care home care is 30% and the baby care family care takes on 19%. (PG Annual Report,2011,15). Environmental Issues Political Factor Political and legal factor is the guarantee enterprise production and business operation activities of the basic conditions. With operations in more than a hundred countries of different continents, PG has to deal with distinctive political patterns influencing its business operations. On one hand, the company has to deal with and adapt to political pressures in different nations. On the other hand, with regard to the corporation’s size, it plays integral roles to cooperate with and affect local government. Due to South America are developing countries, economic development faster, and including Brazil and Argentina, the regional power in the deepening of the country are political and economic reforms, vigorously introduce foreign investment and foreign enterprises, and for many foreign enterprise taken low tax rate policy. Economic Factor The world economy is presenting a pattern of rejuvenation from the recession and world demand is forecasted to grow in the next years. Hence, the company can have a relatively positive expectation on its sales performance. The development in different market m

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