国际市场营销英文论文.docx

成都信息工程大学国际市场营销导向对企业产生的影响学生姓名： 专业班级： 论文日期：The influence of international marketing orientation on the enterpriseAbstractInternational Marketing Under the influence of economic globalization, International Marketing refers to the inflow of goods and services of more than one country in the hands of the consumer or user process. In other words, international marketing is a social and a cross-border management process, enterprises through planning, pricing, promotion and guidance, to create and exchange of products and value in the international market to meet the needs of multinational customers and access profit activities.World economy, technological development is uneven, especially todays highly developed science and technology, no country can’t have all the resources needed for the national economy, not to have all the advanced technology development needs. To accelerate the development of the national economy, we need to actively carry out international marketing, domestic products into the international market. The smooth realization of the value of a product and get more profit through exports, the introduction of advanced scientific technology and equipment to speed up the countrys economy development of.Key words: management orientations; International marketing ; Introduction：International MarketingThe basic principles and methods of international marketing with the basic marketing is not much difference. Many domestic enterprises guiding principles and methods of marketing, such as marketing research, consumer behavior analysis, target marketing, marketing mix strategy, marketing, strategic planning, marketing, management, etc., can be utilized to guide the international marketing activities.Domestic marketing is marketing in the enterprise familiar environment (including demographic, economic, social, cultural, political and legal and competitive environment) to carry out international marketing will have to carry out in more than one country are not fami