沟通策略().ppt

What is MC? MC is the whole process of the communicator sending information in exchange for the audience’s reaction and response. (sending information to get things done) 管理沟通是指沟通者为了获取沟通对象的反应和反馈而向对方传递信息的全部过程。 图2.1 A Model of MC Strategies Communicator strategy 沟通者策略 Audience strategy 听众策略 Message strategy 信息策略 Channel choice strategy 渠道选择策略 Culture strategy 文化策略 三、管理沟通要素（Elements of MC） 沟通者 Communicator (Who is initiating action?) 听众 Audie