2016全球汽车业高管人员调查报告-From a product-centric world to a service-driven digital universe
;;Executive summary;;;About the executive survey;;;;Connectivity and digitalization will undoubtedly have a strong impact, not only influencing the existing business model of auto companies, but eventually leading to a major business model disruption.
This year’s survey results indicate that the automotive business will face an unprecedented disruption over the next five years. The value chain itself, product development cycles, sales and aftersales processes, the customer relationship, the overall business model, as well as the associated products, technologies and services, will have to tran
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