2011重庆市沙坪坝区三峡广场商业物业市场调查与分析70p.doc

重庆大学本科学生毕业设计 重庆市沙坪坝区三峡广场 商业物业市场调查与分析 学 生： 学 号： 指导教师： 专 业： ＿＿＿＿＿＿＿＿＿＿学院 二O一一年六月 Graduation Design of The research and analysis of commercial property market in Three Gorges Square Shapingba District of Chongqing Undergraduate: Supervisor: Major: Faculty of June 2011  摘 要 本文通过对重庆市沙坪坝三峡广场商业物业进行市场调研和综合分析，给炫地购物中心招商方提出商场商业组合建议。首先根据重庆市宏观经济环境对沙坪坝区未来发展趋势作出判断；然后对三峡广场商业环境进行了详细的市场调研，包括居民消费特征与消费习惯、商业物业业态分布状况、商圈经营状况等，运用网络文献资料查询法、电话咨询法、业主询问法、问卷调查法等市场调研方法，分析得出其潜在和缺少的商业物业，并提出业态组合建议；最后对商圈各百货大楼商业进行综合对比分析，给炫地招商决策者提出理性的建议，以期达到更大的收益。 关键词：商业物业，市场调查，市场分析，三峡广场ABSTRACT This article proposes business combination proposed mall to the investment decision-makers of Xd-xuandi Shopping Center, which is based on the Three Gorges Square Shapingba commercial property to conduct market research and comprehensive analysis. Firstly, the future trends of Shapingba District is judged according to the macroeconomic environment in Chongqing ; Then conduct a detailed market research to the business environment of the Three Gorges Square, including consumer characteristics and consumption habits, the distribution of commercial properties, businesses operating conditions, etc, use network literature inquiry method, telephone consultation method, the owners asked, questionnaire Survey and other market research methods, analysis the missed and potential commercial properties, and put forward format portfolio proposals; Finally, comprehensive comparative analysis of the business district, and make rational recommendations to investment decision makers to achieve greater benefits. 字典名词 shopping center mall plaza Key words: Commercial property, market research, market analysis, the Three Gorges Square 目 录 摘 要 I ABSTRACT II 目 录 III 1.引言 1 1.1调研背景 1 1.2调研目的及意义 1 1.3报告写作思路 1 2.调查方案说明 2 2.1调查内容 2 2.2调查方法 2 2.3调查时间及工作安排 3 2.4调查具体任务分工 3 2.6调查费用预算 4 3.商业宏观背景研究 6 3.1重庆市宏观经济分析 6 3.2 重庆市主城区商业环境概况 7 3.3沙坪坝区概况 10 3.4沙坪坝区经济状况分析 11 3.5沙坪坝区商业规划 13 3.5.1国家政策 13 3.5.2三峡广场改造工程 13 3.6商业未来发展预测 15 4．