广告英语论文——原著非抄袭!.doc

此文为本人原著，若用者请修改,From：Huali College Guangdong University of Technology CONTENTS I Introduction 1 II Advertising strategy of appealing and attention 1 III Brand Design 2 IV Advertisement design effect on consumer——Coca-Cola in China 2 Conclusion 4 References 5 Acknowledgements 6 摘 要 任何心理活动都有其发生、发展的过程。消费者对广告接受的心理活动也有其发生、发展的过程。要实施广告的设计战略，必须了解广告设计作用于消费者的心理机制。要了解广告的设计如何对消费者生影响，就要先从消费者的角度入手，研究消费者对产品的态度是如何形成和改变的，消费者的不同个性和自我概念是如何影响其消费心理和行为的，以及消费者在购买商品时的决策过程等。根据这些信息有针对性地实施广告设计战略，才能赢根本的胜利。 关键字：广告设计，消费者，影响，消费心理与行为 Abstract Any consumer activity has its place, the development process. Consumer acceptance of the psychology of advertising design also has its place. Development process. Design strategy to implement the ad, you must understand the role of advertising in the consumers psychological mechanism. To understand how the ad is designed to have an impact on consumers, we should start with the consumers point of starting to study the attitude of the consumer how the product formation and change, consumer self-concept is a different personality and how it affects their consumption Psychology and behavior. When consumers purchase products and affect by product advertising design. According to the information to implement targeted advertising design strategy to win the essential victory. Key words: advertising design ，consumer ，impact ，consumption psychology and behavior I Introduction Advertising design in modern social life, plays a very important role. It has long transcended its advertised function and communicate information, more of a cultural heritage has been given a people carrier of meaning. Modern society, more colorful advertising designed to show the human spirit with their social roles. In recent years there have been some personalized advertising media, such as hair advertising, behavioral advertising, they appear in peoples eyes, as if the persons face, with people on the TV, looking forward to the process of transmitting information, with people thinking com