国际市场营销英语课后判断题.docx

  1. 1、本文档共7页,可阅读全部内容。
  2. 2、原创力文档(book118)网站文档一经付费(服务费),不意味着购买了该文档的版权,仅供个人/单位学习、研究之用,不得用于商业用途,未经授权,严禁复制、发行、汇编、翻译或者网络传播等,侵权必究。
  3. 3、本站所有内容均由合作方或网友上传,本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺!文档内容仅供研究参考,付费前请自行鉴别。如您付费,意味着您自己接受本站规则且自行承担风险,本站不退款、不进行额外附加服务;查看《如何避免下载的几个坑》。如果您已付费下载过本站文档,您可以点击 这里二次下载
  4. 4、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等,请点击“版权申诉”(推荐),也可以打举报电话:400-050-0827(电话支持时间:9:00-18:30)。
查看更多
国际市场营销英语课后判断题

二、判断题Chapter oneA marketing exchange cannot take place unless each party in the exchange has something that the other party values. TThe owners of the Plane Rubber and Tire Company are pleased with their low unit costs and high production volumes. Salespeople are unnecessary because buyers are always waiting for new tires to come off the assembly line. Plane currently has a production orientation.TThe president of Hoppity Flea Collars docs not find it necessary to conduct much marketing research because the telephone selling campaign has been such a successful marketing strategy. Hoppity has a marketing orientation.FHaving a sales orientation is the same as having a market orientation since both have the ultimate goal of satisfying customer needs.FYou are about to start manufacturing and selling ferret food. You have met with your board of directors and you all discussed the benefits and sacrifices regarding the purchase of your food. Knowing the ratio of benefits to sacrifices allows you to specify how much customer value you will achieve.FThe marketing mix variables are product. place, promotion, and price.TConceptually, international marketing differs from domestic marketing only by virtue of the fact that the marketer must operate in more than one nation.TChapter threeSoft currencies can readily be exchanged for other currencies. while hard currencies are not so easily exchanged.FForeign licensing grants foreign marketers the right to use a domestic companys trademark, patent, or process in a specified geographic area.TA multinational corporation is a firm that has entered the international marketplace by exporting its products to a foreign market.FThough the first multinational corporations were US based, today it is as likely for a multinational to be Japanese, German, or British as to be American.TIf it is believed that tastes are sufficiently homogeneous in different parts of the world to allow a standard marketing strategy everywhere, then a global marketin

文档评论(0)

xcs88858 + 关注
实名认证
内容提供者

该用户很懒,什么也没介绍

版权声明书
用户编号:8130065136000003

1亿VIP精品文档

相关文档