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国际市场营销英语课后判断题
二、判断题Chapter oneA marketing exchange cannot take place unless each party in the exchange has something that the other party values. TThe owners of the Plane Rubber and Tire Company are pleased with their low unit costs and high production volumes. Salespeople are unnecessary because buyers are always waiting for new tires to come off the assembly line. Plane currently has a production orientation.TThe president of Hoppity Flea Collars docs not find it necessary to conduct much marketing research because the telephone selling campaign has been such a successful marketing strategy. Hoppity has a marketing orientation.FHaving a sales orientation is the same as having a market orientation since both have the ultimate goal of satisfying customer needs.FYou are about to start manufacturing and selling ferret food. You have met with your board of directors and you all discussed the benefits and sacrifices regarding the purchase of your food. Knowing the ratio of benefits to sacrifices allows you to specify how much customer value you will achieve.FThe marketing mix variables are product. place, promotion, and price.TConceptually, international marketing differs from domestic marketing only by virtue of the fact that the marketer must operate in more than one nation.TChapter threeSoft currencies can readily be exchanged for other currencies. while hard currencies are not so easily exchanged.FForeign licensing grants foreign marketers the right to use a domestic companys trademark, patent, or process in a specified geographic area.TA multinational corporation is a firm that has entered the international marketplace by exporting its products to a foreign market.FThough the first multinational corporations were US based, today it is as likely for a multinational to be Japanese, German, or British as to be American.TIf it is believed that tastes are sufficiently homogeneous in different parts of the world to allow a standard marketing strategy everywhere, then a global marketin
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