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Denise Zaraya February 15th,2011 Behr Paint The faste growing H network… grown 43 since Jan. ye r old 3 4 18-34 4Ma 5- year old ear ol -64 y .9 M Home Garden enthusiasts than just about everyone How can I make sure enough of my customers are seeing my ads? No 2 Better Homes Gardens Shelterpop 46% 3.3M DEMOGRAPHICS GENDER 54% Female 7.3 M AGE ds 2 s HOUSEHOLD INCOME $25-$50k 3M $50-$100k 2.1 M $100k+ 2.2 M Reaching More 4 45 s 1.8 M Source: comScore Media Metrix Plan Metrix, March 2011 10.6 Million UniqueVisitors in our Network C O M P E T I T I V E A DVA N TAG E DIY Network 1.8 M A HG 2.5 M 2.5 M Do It Y 2.6 M HGTV 2.7 M iVillage HG 6M eHow HG 6.8 M MODERN LIVING MEDIA Haven Home Media 8.8 M 10.6 M 11.9 M st G we’ve % 2010! Our Median Age is 39! 3 Heavy Spenders in Remodeling 1.8 M 11.8 M 1.7 M .8 M .5 M .2 M .2 M .3 M Replaced Plumbing Fixtures 1.4 M 9.3 M 1.1 M 1.1 M .3 M .2 M .2 M .4 M Painted Interior or Exterior 3.3 M 23.9 M 2.9 M 1.6 M .8 M .8 M .4 M 1M Remodeled Kitchen or Bath 1.6 M 12.2 M 1.6 M 1.2 M .5 M .01 M .2 M .5 M Installed Flooring 1.1 M 7.5 M 1M .06 M .4 M . .2 M .3 M Bought Appliances 1.9 M 21.7 M 1.6 M .9 M .9 M .4 M .3 M .8 M Bought Furniture 1.2 M 16.5 M 1.2 M .5 M .4 M 244 .3 M .5 M Home and Garden Enthusiasts in the right environments! Home and Garden Reaching More No Source: comScore Plan Metrix, Nov. 2 How can I make sure enough of my customers are seeing my ads? v Modern Liv 46% more reach bath remodelers 88% more reach kitch Right where you want them Reach home enthusiasts while they’re in project planning mode and are seeking information,tips ideas on their project. Premium Placements Align your brand with content specific to Kitchen Remodeling Bath Remodeling with a focus on Faucet content Project-based Targeting 7 Reach in-market home enthusiasts How can I maximize my reach to in-market consumers? No ing is likely t