商务英语2备课笔记Unit 4.docVIP

Unit 4 1. Cognitive Information（认知信息）: Consumer Satisfaction 2. Language Focus（内容重点） — Key Words: Ⅰ. bargain, trick, extort, silly, innocent, novelty, whereupon, rush, breathtaking, impertinence, plead, outrage, sane, trifle, extravagant, loo, sticky; Ⅱ. persuade, rational, checkout, counter, thought-out, vulnerable, economy, dependability, convenience, rock（music）, nutritious, package, intelligent — Phrases: Ⅰ. to start with, might as well, for the sake of, in one’s defense, as though, for one’s life time, pile up, fall for, serve sb. right, all the same; Ⅱ. at other times, for pleasure — Word Study: accuse, offer, resist, fade, prohibit — Useful Structures: I feel certain that ... It will sell well. even though ... do a good job — Grammar: Subjunctive Mood of Verbs （1） 3. Communicative Skills（交际技能） — Expressions: Expressions of “Complaining” — Practical Reading: Advertisements of Bargains 4. Lexical Knowledge（词汇学知识）: Suffixes: able/ible, al, ant/ent, ary/ory, an/ian bargain an effective sales technique to encourage customers to purchase garage sale 现场旧货出售 chain store 连锁商店 five-and-ten-cent store/dime store 廉价商店 grocery store 杂货店 e-business in the Internet 网上交易 supermarket 超级市场 auction market 拍卖市场 sky market 露天市场 flea market 跳蚤市场（旧货和廉价商品市场） night market夜市 public produce market 农产品零售市场 street market 路摊 secondhand market 旧货市场 Pairwork: Discuss with your partner the following questions. 1.Do you often bargain with shop assistants when you buy things? 2.Do you often look around the shops for bargains? 3.Where or when are you most likely to find a bargain? 4.Have you ever bought anything that you didn’t need just because you thought it was a bargain? 5.What was the best bargain you have found? Describe it to your classmates. 1. Definition of consumer satisfaction Consumer satisfaction is a business term used to capture the idea of measuring how satisfied an enterprise’s consumers are with the organizations’ efforts in a m