汽车4S店论文：基于.NET的汽车销售管理系统设计与实现.docVIP

汽车4S店论文：基于.NET的汽车销售管理系统设计与实现 【中文摘要】销售决定了企业的生存和发展空间,而一个企业的生命力更直接以企业的销售业绩来体现,对于一个企业核心竞争力的提高更有着显著的意义。重庆市某汽车销售4S店原有的系统是基于C/S结构,在功能设计上未能覆盖公司当前的业务范围,而且原有系统的建设缺乏部门之间的信息交互,相关信息不能及时传递和共享,不利于企业的销售管理,不同部门之间的信息传递,费力又费时,而且容易出错。而且原系统只能进行简单查询统计,无法灵活应对用户的销售数据进行统计分析。本论文是以重庆某汽车销售服务公司为企业原型构建的基于.NET的销售管理系统的设计与实现。能够实现有效地管理销售信息,提高销售效率,降低销售成本;将销售信息与物流信息及其他部门信息有机结合,提高公司的信息管理水平;及时有效地分析销售数据,动态地调整销售策略,提高企业的市场竞争力。本文对于4S店销售管理系统的几个模块进行了研究,如销售管理模块、产品管理模块以及客户管理模块进行了分析和设计,设计销售管理各子系统数据库的设计与实现,对客户管理子系统,引入数据挖掘的相关理论,通过统计分析为企业高层提供决策依据。销售管理系统基于B/S结构和并采用.NET架构的,实现了对登录端要求的降低,使得用户可以随时随地登录系统执行相应操作,而且采用MVC的结构模式,将显示、业务逻辑和数据库操作进行了分析,便于系统升级和业务逻辑变更。另外,本系统中将引入客户关系管理模块。 【英文摘要】Sales determine the survival and development of enterprises, and the vitality of a business more direct sales to businesses to reflect, for an improvement of core competitiveness of enterprises also have a significant meaning. Chongqing City, a car sales shop in the old 4S system is based on C / S structure, not covered in the functional design of the company抯 current business scope, and the lack of the original construction of the system of information exchange between departments, relevant information can not be passed in time and sharing, not conducive to business sales management, transmission of information between different departments, laborious and time-consuming and error prone. And the original system only simple query statistics, can not respond flexibly to the user抯 sales data for statistical analysis.This thesis is based automotive marketing services company in Chongqing for the enterprise based on a prototype built, such as NET sales management system design and implementation. To achieve effective management of sales information, improve sales efficiency and reduce cost of sales; the sales information and logistics information and other department information combine to improve the company抯 information management. 4S store sales for the management of this system has been studied several modules, such as sales management module