文化贸易论文：我国文化贸易的国际竞争力及影响因素研究.docVIP

文化贸易论文：我国文化贸易的国际竞争力及影响因素研究 【中文摘要】本文首先在文献回顾的基础上,对文化贸易、国际竞争力等概念进行了界定,并对国内外文化贸易的发展现状和特点进行了归纳总结。其次利用相关数据计算了我国核心文化商品的国际市场占有率和贸易竞争力指数,认为目前我国文化商品国际市场占有率低,竞争力非常薄弱。接着根据迈克尔·波特的“钻石模型”理论,得出了影响我国文化贸易国际竞争力的11个影响因素,利用因子分析法进行实证研究,找出影响我国文化贸易国际竞争力的“文化贸易经济基础因子”和“文化贸易竞争潜力因子”两个公共因子。认为我国城市化水平、城镇居民文化娱乐消费性支出比例、文化及相关产业机构数对我国文化贸易经济基础因子的影响显著;文化贸易劳动生产率、文化贸易FDI对文化贸易竞争潜力因子影响较大。最后,根据实证结果,提出了进一步提高城市化水平和质量,提高人均收入水平、增加文化消费支出,发展现代文化产业、培育新型文化业态,利用我国文化资源优势、提高劳动生产率,发挥外资“溢出效应”、拓宽文化贸易发展的投、融资渠道等对策建议。 【英文摘要】To begin with a review of related literatures, this paper defines the conception of cultural trade and international competitiveness etc., and then summarizes the developing situation and characteristics of cultural trade both at home and abroad. Secondly, by taking advantage of related data to calculate the international market share and trade competition index of our core cultural goods, the paper draws the conclusion that the international market share is under the level, leading to the weak competitiveness of our cultural trade. The theory of揗ichael Porter Diamond Model攚ill be used to put forward 11 factors exerting influences in the international competitiveness of our cultural trade. By analyzing the above factors and making use of the Factor Analysis Method for the process of the empirical research to calculate the respective influence of all relative factors, the final result obtained is that Economic Foundation Factor and Potential Competition Factor of cultural trade are recognized as two factors affecting the international competitiveness of our country抯 cultural trade. Then the paper confirms that the urbanization of our country, the consumer spending proportion in entertainment of urban residents cultural and the number of organizations of cultural relics and industry have an obvious effect on the Economic Foundation Factor of our cultural trade. Meanwhile, the labor productivity of the cultural trade and cultural trade FDI has a significant effect on Potential Competition Factor. In the