Uncertainty Avoidance 跨文化交际论文.doc

Uncertainty Avoidance Abstract: Uncertainty avoidance started off as a study on human psychology, which deals with a society’s tolerance for uncertainty and ambiguity. It ultimately refers to man’s search for Truth. It indicates to what extent a culture programs its members to feel either uncomfortable or comfortable in unstructured situations. Unstructured situations are novel, unknown, surprising, and different from usual. Key words: uncertainty avoidance 1 Introduction Culture is more than just culture elements and issues of perception of cultural diversity. Culture includes how people think—their beliefs, values, world view and information processing. And culture is less tangible but powerful systems that involve vision, truths and outlook. So that the national culture of uncertainty avoidance is the intercultural dimension, which measures a country or cultures preference for strict laws and regulations over ambiguity and risk. Due to the world is getting smaller, faster, the terms `globalization′, ′internationalization′ or `going global′ are key words in our days, the whole world has become a global village and people of different cultures are working more closely n ever, uncertainty avoidance has assumed great importance. 2 Uncertainty Avoidance 2.1The Conception of Uncertainty Avoidance The concept of uncertainty avoidance describes people’s attitude towards the ambiguity and unpredictability of life stemming from interactions with society, the natural and spiritual worlds. Laws and regulations, tools and technology and religion are ways used to address uncertainty in each of these corresponding areas. This dimension deals with both: with people’s different attitude to time and also with how comfortable people feel towards ambiguity. Generally, we all have to face the fact that we do not know what will happen tomorrow. Therefore, the future will always be uncertain and we will always have to live with this fact. Uncertainty avoidance can be defined the extend