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MBA商业计划大赛-商业计划书样本
tABLE of content
1. Executive Summary 1
2. Company Overview 2
3. An Introduction to Product and Market 2
3.1 Low Noise Miniature Deep Groove Ball Bearing 2
3.2 The Market Potential of the PRC 2
3.2.1 Key Demographic Factors 2
3.2.2 The Demand for Low Noise Bearings in the PRC 4
3.3 The International Demand 4
3.4 The Domestic Supply 4
3.5 The Foreign Supply 5
4. Technical Breakthrough 5
4.1 Technical Breakthrough 5
4.2 The Guangdong Bearing Research Center 6
4.3 Key Individual Involved in the Technical Breakthrough 6
4.4 Entering the Market by Forming Joint Venture 7
4.4.1 Joint Ventures are Preferable to Wholly-Owned Enterprises 7
4.4.2 Advantages for Founding Joint Venture with the Research Institution 7
5. Market Analysis 7
5.1 Analysis of Customers 7
5.1.1 General Information on Customers 7
5.1.2 Price Sensitivity 7
5.1.3 8
Measurement of Product Performance 8
Performance indices for the product is standardized and objective. The testing procedures are not complicated. Bearing users will test (by sampling) the products themselves. 8
5.1.4 8
Leading Time 8
Customers normally review their production schedules once a quarter. Therefore, they typically place orders at the leading time of a quarter. 8
5.1.5 8
Frequency of Ordering 8
Typically once a quarter 8
5.1.6 8
Batch Size 8
From 100 ~ 1,000 thousand 8
5.1.7 8
Multi-Suppliers 8
It is a usual practice that the manufacturers deal with several suppliers to reduce the risk of over-dependency on one of them and to enhance the bargain power. 8
5.1.8 8
Punctual Delivery 8
5.1.9 8
Brand Loyalty 8
Brand loyalty is weak because of high price sensitivity and the objective quality indices. 8
5.2 Analysis to Competitors 8
5.2.1 Competitors Overview 8
5.2.2 Distribution Channels 8
5.2.3 Potential Substitutes 8
5.3 Our Potential Advantages over the Foreign Manufacturers 9
6. Development Plan Choice of Location 10
6.1 Development Plan 10
6.2 Choice of Location 10
7. Management 11
7.1 Organization Structure 11
7.2 Key individua
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