Anti-phishing防范网络钓鱼.docx

/blogs/homeaway-insights/2011/10/10/what-is-phishing-and-why-its-important-to-youWhat is Phishing? And Why Its Important to You...? Phishing is a way criminals attempt to acquire your personal information such as usernames, passwords, bank accounts and credit card details. Criminals do this by masquerading as a trustworthy entity in an electronic communication to which you respond. The simplest form of this is when the crook creates an email that has the exact look of an email from a company you trust, but, when you click on it, you go to a website that is not hosted by the company, but instead, is a phony website designed to get you to sign in using your username and password from the trusted site. HomeAway members make an attractive target for “phishers” because the average transaction value for a stay at a vacation rental is significant. A crook with access to a HomeAway member’s email account username and password is a recipe for disaster. HomeAway has invested in trust security technology, people and processes to help protect consumers against criminal activity on our sites. We cannot disclose the details but we are very successful in identifying fraudulent listings; in Q1 2011, less than 0.01% of our worldwide listings were both fake and cost a traveler any losses. It is our responsibility to keep fictitious listings off our site so we offer both the free basic rental guarantee and the purchasable Carefree Rental Guarantee to protect travelers from outright Internet fraud we could have prevented. But HomeAway cannot prevent criminals from phishing your personal email account because it doesn’t occur on our site. Therefore, the traveler loss that arises from an owner giving his email password to a criminal is the owner’s responsibility. Your house is real and you are in the business of renting it. When the criminal uses technology to step between you and your customer, they are effectively standing at your virtual cash register while you are out of the store.