工商管理专业英语总复习.docx

一、专业短语中英互译1、 search engine optimization (SEO) 搜索引擎优化2、 value-based pricing 价值导向定价3、gross margin 总临润，（销售）毛利 4、 franchising 特许经营权；特许专营5、licensing 许可、批准 6、post-purchase behavior 购买后行为 7、 Merger and acquisition 合并与收购8、 Direct export 直接出口9、wholly owned subsidiaries 全资子公司 10、intermediary 中介、中介机构 11、 Product life cycle 产品生命周期12、 Brand loyalty 品牌资产13、cost-based pricing 成本导向定价 14、 Value proposition 价值主张15、 Convertibles 可转换债券16、tariff 关税 17、transaction 交易 18、 wholesalers 批发商19、 target profit pricing 目标利润定价20、market penetration 市场渗透 21、personal selling 人员推销 22、 customer relationship management 客户关系管理23、 Interest rate 利率句子翻译1、Sales for Johnson’s Baby Shampoo increased dramatically after the company positioned the product not only for babies but also for active adults who need to wash their hair frequently.(答案：强生公司将其婴儿洗发水定位为不仅用于婴儿，也可用于需要经常洗头的活跃成年人后，此产品销售额显著上升。)此处要点在于：在市场细分时，由于某个主要竞争产品已经在销量上和消费者心目中都居于主导地位，一些细分市场必须放弃。（答案：The main point here is that in segmenting markets, some segments might have to be forgone because a market-leading competitive product already dominates in sales and in the minds of customers.）FMCG suppliers such as Nestle use their website as a method of generating interaction by providing incentives such as competitions and sales promotions to encourage the customer to respond with their names, addresses and profile information such as age and sex.（答案百度：雀巢等快速消费品供应商使用他们的网站作为一个方法产生互动的竞赛和促销活动等提供激励,鼓励客户回应他们的名字、地址和个人信息如年龄和性别。）In the narrowest sense, price is the amount of money charged for a product or service. More broadly, price is the sum of all the values that consumers exchange for the benefits of having or using the product or service.（答案：狭义上讲，价格是对产品或服务收取的费用。广义上讲，价格是消费者拥有产品或使用服务而得到益处的所有交换价值。）Advertising leads to branding and promotes brand loyalty as well. Once users have become satisfied with a specific brand, they tend to stay with it.（答案百度：广告会导致品牌和促进品牌忠诚度。一旦用户已经成为满意一个特定的品牌,他们倾向于保持。）上瘾性消费行为：对商品或服务的一种生理或心理上的依赖。（答案：Addi