超越可用性.ppt

Trinity Model(TM) Jinsoo Kim Ph.D. in HCI Head of Y!K UED Head of Y!K Product Council Motivation to make TM To explain product development in a consistent manner There are many theories but they are not related one another consistently To provide product planners a complete framework Product planners often omit critical factors such as user or business To make a simplified model for easy memory and use To utilize what is learned, we need to easily retrieve it Human-Computer Interaction Human-Computer Interaction? When a person is using a computer, he/she is trying to do something ‘Human-work interaction’ with the computer as an intermediary Terry Winograd at Standford University Product instead of work Product is what a company makes and deliver to users Product is not any product but computer mediated interactive product With which Interaction through computer still matters Business consideration in HCI Returns on investment of HCI Help decision making (research) Decrease Communication cost (ex, UML) Save development and maintenance cost Provide good processes Reduce Customer Care cost By reducing bugs Increase key performance index(KPI) By directly increase traffic or revenue through better usability Underlying assumptions for business contribution HCI ? make quality product ? enhance user experience ? Increase KPI (pvs, uvs, revenue) But HCI’s perspective sometimes conflicts with business’ in practice HCI vs. Business Product success vs. Business success Successful communities in Korea failed in business Iloveschool, freechal Business decision ex) MMS mobile menu location by # of clicks or amount of revenue? Business model vs. user experience ex) Often times ads are annoying Usability vs. KPI ex) News list page for more PVs Quantity of content ex) user satisfaction vs. content cost Triangle model According to Larry Keeley of Doblin Group, the above three qualities will produce a product that can be developed, can make money, and that