Be smart about smartphones扁平化图标矢量卡通人物欧美ppt模板.pptxVIP

Be smart about smartphones;Mobile matters;The smartphone newsbrand audience is huge…and young;The smartphone newsbrand audience is huge…and young;Beware creeping assumptions;Fix;Getting under the skin of the smartphone newsbrand reader - a two stage approach;;Five principles ;1. Choose your moment;Three key measures;;Peak reach 9am Longer visits and more exploring at 11am;Average duration (minutes);Different patterns according to habit type;Ruminating/ feasting;;;;Don’t be greedy about data; 2. Prime your audience;Newsbrand readers on smartphone make more visits to other categories tha