2015 Chanel Quarterly Review报告.pptxVIP

;;;Fragrance Category Search Trend;Fragrance is still a new category, and most of consumers are eager for knowledge;Fragrance: Baike, Picture and Video are key channels;Fragrance Brand Ranking;In fragrance category, Chanel keeps the No.1 position;According to consumers’ search path, generic words is important for Chanel fragrance;Make-up Category Search Trend;Make-up search feature by content:Consumers need education about makeup skills and product;Makeup skills seasonality;Consumers need more guidance of eye liner and eye brow, meanwhile, consumers pay more and more attention on beauty look;